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The BMW Gina Concept Car
Have you all seen the new BMW Gina concept car, amazing, "shape shifting" design. The car has an exterior that's not metal, so the interior skeleton of the car is able to change the exterior shape.
Amazing ingunity.
Check it out: http://www.youtube.com/watch?v=kTYiEkQYhWY
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RE: Esther Dyson Editorial in the WSJ
I did see the article and found it very interesting. Social networks (like this very one!) are definitely one of the hottest trends online and I think the automakers are going to put more and more effort towards social media. That being said, where I think dealers will find their best opportunities online will continue to remain in targeted direct response advertising, particularly the search engines. A recent study shows 73% of internet sessions start at a search engine, which is an amazing num...
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Esther Dyson Editorial in the WSJ
Did anyone see the Esther Dyson Editorial in the Wall Stree Journal last week on the power of social media, entitled, "The Coming Ad Revolution" ( http://online.wsj.c om/search?KEYWORDS=dyson ).
I think it definately indicates where things are going - I was going to do ablog on it; does anyone have any thoughts on how it relates to the car business?
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